Dr. Kevin Elko – Program Descriptions
How to Achieve Greatness at Work and in Life
This seminar consists of four major points and four action items. First, from a research study conducted with MBA students at
Harvard over ten years, those who have goals make twice as much over time as those who do not. And those who have written goals will (1)
make ten times as much money and (2) are ten times as effective as those who do not (if you go on Google and type in goals/Harvard the
study comes up). One either lives in circumstance or in vision. The first action step is to get a notebook and write goals
daily.
Secondly, this seminar has the objective of clearing mental clutter. A person is effective when realizing “there are some things
beyond my control and there are some things that are not.” When the vision/goals are clear, one is pulled to them, but what makes the
vision fuzzy is mental clutter, or thoughts in our head about things we can do nothing about. This seminar has the objective to identify
those thoughts that rob performance and joy on the job. The second action step is to develop a focus phrase that clears the mind and then
to write it on a card supplied at the seminar that the participant can keep in a wallet or purse.
Third, the process of developing a “game plan” is discussed and ways in which the participant can adhere to one that is effective.
A key to performance is to get to our day and start our process as early as possible and without emotion. Sport analogies are used here in
the seminar to show how athletes approached their task without emotion but with intent of execution. Studies show that the productive
advisor makes his or her first call before 9 a.m. to a possible client, where the mediocre advisor makes that same first call after 11 a.m.
In other words, productive people start their process as soon as possible daily. The third action step is to develop a personal script to
use when starting the day to visualize the process and to focus before starting each day.
Last, the concept of “claiming” the vision is important in this seminar. High-level performers know the effectiveness of asking
and asking and asking. The mediocre performers assume that those around them read their mind and will give them what they want because they
have presented something to them and that others can read their mind. People like to be asked and research shows that people usually will
not respond until asked—to do whatever. The final action step is to leave the seminar and focus on asking for what one wants, or claiming
it.
Nerves of Steel
This program addresses life-changing concepts by explaining the step-by-step process necessary to guide you. Dr. Elko
teaches you how to be mentally tough when times call for it, and how to stay focused on the things that are truly
important.
Although there has been much energy given to stress and how to handle it, the challenges of the stressful environment
remain. Today's workplace, be it an athletic field, a business office, or our home, is more stressful than ever and people
report being less able to handle their environment now than any time in history. In his approach, Dr. Elko discusses the
strategy necessary to develop Nerves of Steel. He points out the importance of intrinsic motivation and how to keep those motivators
in front of you at all times. Dr. Elko discusses how to focus using specific self-talk and how to identify your internal Voice of
Judgment (V.O.J.) and how to internally respond to it. Finally, to retain the information taught in this program, Dr. Elko explains
how to give away the very thing you need...your "68".
There is very little evidence that I.Q. alone is responsible for the success that an individual has in life. But one's
ability to focus through adversity, be creative and maintain motivation, all factors that are referred to as having "Nerves of Steel" has
been known to have a significant influence on one's success and satisfaction.
Vision for
Victory
It is easy to sit and constantly analyze the problem along with the mass media. The winners however look for a solution. It is the
difference between being an over-developed survivor or a developed achiever. This discussion presents a five-step system of first creating
a vision of what you want to accomplish. Next we discuss techniques on how to make the vision clear and keep that
vision in front of them daily. Next the participant is taught to remove the thoughts in their head that are keeping them from
achieving their vision, which is called mental clutter. The third step is to develop and stay on a concrete process and techniques are
shown so the participant does not vary. And finally, we discuss how to recognize and seize opportunities that enable the
vision to be realized which we call "Claiming it".
Seasons – Learning How to Deal with Change
These are not tough times they are changing times, this is a very important distinction because as one labels they tend to adopt a
set of behaviors that follow their label. However, this truth does not necessarily make life easier because the fact of the matter is few
really know how to change. Last week a woman who was in tears was describing how her mother was telling her how she has emphysema and
cancer while she was smoking a cigarette. I do not think there is such a thing as will power, but there is a specific set of skills that
one uses to change. This talk outlines how the participant identifies the changes in their world and develops mental strategies to do the
changes needed to become effective again, they (1) develop a new vision, (2) clear thoughts away that are not the new vision and (3) adhere
to a system that gets them to the vision including asking for business they are entitled to. This talk describes how we need a season of
change in our life to address the current challenges.
The Three R’s (Retreat, Rethink, Respond)
One of the biggest challenges of interacting with clients is the fact that we (Financial Advisors, Sales Reps, etc) are
frequently in a logical mode while the client is in an emotional mode. The interaction is
frustrating and not productive. In this program, Dr. Elko presents a three-step system to
teach participants to move the client to a logical mode by first retreating out of the interaction and becoming aware of their own
thoughts. Then the participant is taught to rethink so that they let go of thoughts like needing to be right or wishing the client was
not in the emotional state. Finally, listening skills are discussed that are key to moving the client out of the emotional state and then
responding with possibilities to the client.
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